Concept & Art Direction: Jay Yalung and Nomin Enkhbold
Client: TomCat live mouse traps
What do people hate almost as much as having a mouse in their homes? Having to kill the mouse and having to remove a dead (often inhumanely killed) mouse from the house. That’s where TomCat live traps come in. Once the mouse enters the trap (uninjured), all you have to do is remove the trap out of your house and set it free in a field far from your house.
Sean Harrington and I just won a Regional Gold Addy’s for our Everlast jump ropes campaign. It is now moving on to National Addy’s! Really hoping that we place at the National level. :)
Whoo hoo!
Client: City Harvest Jump Ropes
Another part of the Everlast Jump Ropes campaign, encouraging participants of 2012 New York City Triathlon to use jump ropes in training for the event.
(Source: nominworks)
Client: Everlast Jump Ropes
Art Director: Nomin Enkhbold
Sean Harrington
Although jumping rope has numerous benefits, a very small percentage of active people use it as part of their workout routine. In order to address the situation, we came up with a campaign increasing awareness of Everlast jump ropes. On top of the print and outdoor ads, a partnership between Everlast jump ropes and the New York City Triathlon would definitely reach our target audience - those who are very committed to their fitness. An iphone app would help the supporters of the participants to keep up with the participants’ progress using their Bib ID.
(Source: nominworks)
Client: New Chapter
Art Director: Nomin Enkhbold
Copywriter: Christy Maresco
This print campaign shows that New Chapter multivitamins are whole-food complex, which means your body can easily recognize and absorb them.
Client: City Harvest
Art Director: Nomin Enkhbold
Copywriter: Courtney Williamson
Nearly 1.5 million New Yorkers live in poverty, struggling to put food on their tables. This campaign would serve as a partnership between City Harvest and Broadway. The slight change in the poster would make New Yorkers look twice at the Broadway posters they have become so accustomed to seeing. Partial proceeds of the ticket sales of these shows would go to City Harvest and the QR codes on the posters link to the City Harvest donation page, making it easy to donate on the spot.
(Source: nominworks)
Thanks for being awesome partners: Christy Maresco and Sean Harrington!
Keep a look out for updates with my newest works shortly after I submit my application to VCU Brandcenter. When I was at the Brandcenter for the interview, I got a parking ticket, which I took as a lucky sign. Hoping for the best. :)
Oh, hai guys, Just picked up my first business cards just in time for the Where Are All the Black People? Conference in New York. I have 249 of them, so please feel free to ask me for one! Thanks for following. Shanks, Bai.
Art direction, design, and other works by Nomin Enkhbold
